Strategy Activation Revenue Acceleration
Executive Sales & Marketing Leader with 20+ years driving revenue growth and GTM transformation across SaaS, Services and EdTech. Brings a unique ability to lead at scale while navigating the demands of agile, high-growth environments.
- Drove $48M to $96M revenue growth and margins up by 46% at Rosetta Stone
- Scaled revenue from $10M to $70M, at SAS Institute
- Exceeded $56M B2B targets and 35% YoY B2C growth
- Surpassed quarterly targets by 35%+ YoY
- Grew K12 business at Rosetta Stone from $28M to $50M
- Tripled average deal size to $180K ARR
About Robert
Global Sales & Marketing Leadership • Go-to-Market Strategy • Revenue Growth • Brand Expansion • Customer Retention
Sales and Marketing Strategy & Transformation
Full-Funnel Demand Generation
Board & C-Suite Experience
Team Leadership & Development
Brand Positioning & Digital Marketing
Strategic Partnerships & Channel Development
SaaS
EdTech
Digital Marketing
Services
Data Security & Privacy
Analytics Intelligence
Core Skills
Career highlights include scaling a $32M portfolio to $66M in under five years and doubling a product line from $5M to $10M in one year.
Also launched a SaaS product that hit 50% of first-year targets in its first month, tripled NPS in six months, and drove 5 consecutive years of double-digit growth.
- Product Strategy & Portfolio Management
- P&L Management & Revenue Growth
- New Product Development & Go-to-Market (GTM)
- Budgeting & Forecasting
- Strategic Partnerships & Alliances
- Team Development & Leadership
- Product Management
- Cross-Departmental Collaboration
- Pricing Strategy & Financial Modeling
Case Study
Rosetta Stone Enterprise & Education Turnaround
Challenge:
With consumer sales shrinking, Rosetta Stone needed its Enterprise and Education divisions to drive growth. Sales and services teams lacked training and accurate measurement, limiting performance.
Approach:
A targeted strategy introduced enablement programs, data-driven management, and cost efficiencies.
The Results:
Results were substantial: revenue doubled from $48M to $96M in four years, retention rose to 95%, and K-12 revenue grew from $28M to $50M. Cost reductions boosted contribution by 46% in H1 to $12.8M, reaching $41M by year-end.
The transformation turned Enterprise and Education into engines of profitability, offsetting consumer decline and securing sustainable growth.
Case Study
Driving Global Alignment & Growth at 3P
Challenge:
3P, a B2B/B2C edtech leader, faced declining consumer revenue and fragmented execution across six independent business units. I was brought in to unify global operations, reverse B2C decline, and expand B2B penetration, particularly in the U.S.
Approach:
Leading a 175-person team with an $18M budget, I realigned execution to market needs, launched a global partner program, and overhauled the digital funnel. These initiatives streamlined operations and strengthened customer acquisition.
The Results:
Results included $56M in B2B revenue (3% above target), 35% YoY B2C growth, and exceeding EBITDA targets, securing sustainable growth through global alignment.
Case Study
Business Revitalization at SAS Institute
Challenge:
Inherited a stalled Latin America business generating $7M in revenue with strong customers but poor sales execution and limited contribution to overall company growth.
Approach:
Restructured leadership, aligned teams around a unified growth strategy, and shifted sales from tool‑based selling to a solution‑outcomes approach to better match customer needs and drive revenue performance.
The Results:
Doubled revenue in the first year from $7M to $14M. Grew the Latin America business from $22M to $70M over three years, making it the fastest‑growing region at SAS each year.
Case Study
Enterprise Expansion at ROI Revolution
Challenge:
Hired to grow the enterprise footprint and unify sales and marketing in a rapidly evolving digital agency with inconsistent deal flow and flatlining profitability.
Approach:
Repositioned GTM toward enterprise multi-service deals, implemented CRM and automation, led a 20+ person team, instituted OKRs, and aligned cross-functional teams. Advised the C-suite on strategy and client segmentation.
The Results:
Tripled deal size to $180K ARR, grew new ARR by 30%, closed 250+ clients, hit 2024 revenue targets 3 months early, and increased new business by 50% while reducing team size.
Testimonials
What People Say
“Rob was adept at managing an ocean of C-Level management, all the way down to providing tactical guidance that directly drove revenue and results. He inspires those around him.”
“His market and sales results consistently led all geographies, worldwide, at SAS. The key to his success was his strategic approach to the market – analyzing culture, needs of the businesses, and relationships – to customize the right marketing and sales processes, as well as align the other operational aspects of the organization to be supportive.”
“What truly sets Rob apart is his personalized approach to management. Rather than applying a one-size-fits-all strategy, he takes the time to understand each team member’s strengths, challenges, and working style. This tailored approach not only drives exceptional results but creates an environment where everyone feels valued for their unique contributions.”
“Rob had a significant impact on my development as a sales leader. His strategic guidance and deep sales expertise helped elevate my performance and approach. I continue to apply many of the principles he taught me.”
More About Robert
The Extra Mile
- Expedition – Lead 2 month long expeditions to Himalayas of Nepal. Trekking and Whitewater Rafting
- Been to over 60 countries. Live on 4 continents and in 7 countries.
- Selected to represent USA Masters Field Hockey at World Cup 2026
- Captain in British Army, Royal Engineers and Queen’s Gurkha Engineer part of the Brigade of Gurkhas
